I'm Sara Kazimi, a believer in unity, art, and expression; and this philosophy has resonated in all of my work & personal life. As the founder of LeoBella Inc and the World Orphanage Foundation, I've been able to fulfill this dream, and empower others with the same. This passion as a creator & entrepreneur has connected with over 140,000+ loyal customers who all share that same mission. I am an Afghan-Persian American, hails from Herat, Afghanistan, and father from Mashhad, Iran, and mother of two children. From being uprooted in a tumultuousness war-torn region, in concert with the fact that I'm a woman now living in the United States, Expression; Freedom of Expression; Art; Empowerment runs synonymous with every project that I work on.
Years prior while discovering myself, one of my biggest breakthroughs was in the success I achieved while working for the Banking Industry. It taught me structure, business structure, finance, and how to understand numbers, agreements, financial statements and the venture capital investment process. All of this has provided me with the insight and knowledge to grasp the Entrepreneurial Spirit in my current work within Design & Fashion.
I have facilitated business relationships that enabled mutual understanding of varied market conditions and baseline commonality between diverse consumer populations. I build collaborative initiatives that ignite blended business strategy and productivity without impeding the cost or timeline of deliverables.
I'm the Creative Director for LeoBella. We design premium luxury clutch purses & handbags. Each piece is designed and handcrafted to bring out the dazzling shine of the genuine Swarovski crystals that stipple its surface. We also design Jewelry & Private Label in which every piece is created with exquisite workmanship and attention to detail. In this role, I'm responsible for the creative strategy, production to procurement to maximize impact when entering a new market. I have been responsible for establishing, developing, and maintaining creative, conceptual, and design standards in line with established brand standards.
SARA KAZIMI
▮ Designer
▮ Entrepreneur
▮ Philanthropist
Roles & Responsibilities
Business Development
► Strategic & Tactical Planning
► New Business Development
► Sales & Marketing
► Team Building & Leadership
► P&L / Financial Reporting
► Human Resource Management
► Contract Negotiations
► Client / Vendor Relations
► High-end Technical Training
► Policy / Procedure Formulation
► Public Relations & Speaking
Brand Essence Development & Brand Positioning
► Market Research
► Idea Generation
► Access Stakeholders Needs
► Interview Key Management
► Identify Client Touch Points
► Design Brand Identity & Architecture
► Visual Strategy, Logo Development, Outreach Campaigns, Social Media Tactics,
Web / Mobile App Development
► Creating product's claim of distinction
► Brand Statement, Taglines, Rallying Cry, Brand Mood
New Product Concept Design
► Feasibility Study
► Idea Development
► Aesthetic Interface Framework Creation
► Product Screening
► Preliminary Testing and Screening
► Break-Even Analysis
► Environmental Impact
► Final Design
Manufacturing & Procurement
► Product Lifecycle Planning
► Process Selection
► On-site Quality Control
► Intellectual Property Protection
► Supply Chain Deployment
► Retail Product Launch
Strategic Forecasting Planning
► SWOT Analysis
► Environmental Scanning
► Action Plan Implementation
► Performance Management
Using a Systematic Approach for Creative Concept & Design Development, I've carried out multiple projects all the way to Commercialization; utilizing my 'hands-on' skillsets as well as executive responsibilities. By that, I conceptualize and evaluate ideas combining art & form & functionality to craft a tangible interpretation of the product design idea. I've successfully maintained a 99.5% client satisfaction rating track record, and have proven that my work to be aesthetic to the user and fiscally viable to the investor.
MISSION
"MY ART IS THEIR LANGUAGE"
"My art is their language" - Sara Kazimi
My mission described in one word would be "Empowerment". Life, to me, all comes down to expression and our ability to harness this freedom so that the "voiceless" can eventually express themselves. My Mission is to head to conflicting regions and build Charter Schools, and this is what sparked me to create The World Orphanage Foundation. If it's not directly me working with these children, then it's me being the "voice" for them. My Art is their language. And that is how we unite to express ourselves. The World Orphanage Foundation targets children of multi-ethnic, multi socio-economic backgrounds and gift them with a pathway towards higher education, accelerated learning and opportunities to progress as one human race.
List of Countries that I've been able to fund Charity work
► Israel
► Africa
► Afghanistan
► Zambia
► USA
► India
► And over a Dozen other non-profit organizations
► Awarded use of the Brand of the city of Beverly Hills - 2019
► Awarded use of the Brand for NBA for All 30 teams -2019
► Nakshatra & Sara Kazimi shines at the IFFA Awards 2017
► Awarded NFL Contract for All 32 teams, as exclusive designer for their 50th Anniversary Collection.
► Established WOF India responsible for feeding 240 families every day for 6 months
► Established WOF in Africa at Watoto Wa
► Established WOF in Afghanistan
► Recognition through President Barack Obama & First Lady Michelle Obama for Civic Involvement
► Selected to participate in Amazon.com Community Outreach Program for India, Italy & USA
► Awarded from The Beverly Hills Chamber of Commerce for Civic Involvement & Contribution
towards Society
► Awarded from The Los Angeles Chamber of Commerce for Civic Involvement & Contribution
towards Society
► Awarded from The Calabasas Chamber of Commerce for Civic Involvement & Contribution
towards Society
► Awarded from The Artesia Chamber of Commerce for Civic Involvement & Contribution towards Society
► Selected to become Lead Design, Creator, and Business Developer for Elete Diamonds International
Operations in 2017
► FaceForward Award & Recognition for Civic Involvement & Contribution in 2016
► Water.Org Award & Recognition for Civic Involvement & Contribution in 2016
► Children's Burn Foundation Award & Recognition for Civic Involvement & Contribution in 2016
► OnMillionDrops Award & Recognition for Civic Involvement & Contribution in 2017, 2017
► StepUp Women's Network Award & Recognition for Civic Involvement & Contribution in 2016
► Featured in West Hollywood Design District Publication for LeoBella PRIDE Edition product lineup
► Featured in West Hollywood Design District Publication for World Orphanage Foundation's contribution
& support to the local community
► Featured in the JNA Show Daily for noteworthy product line at the HK Fair
► Featured by Wire Image for attendance into the 2012 People's Choice Awards
► Featured in Times Now News Publication for the contribution to Gitanjali IIFA event
► Featured in the Hindu Business Line Publication for Nakshatra Diamond Jewelry Collection
► Featured in the Acorn Publication for Fundraiser that recognizes World Orphans
► Featured in Art of Jewelry Publication for Nakshatra Diamond Jewelry Collection
► Selected as Top 10 Designer at 365 Lucky 2017
► Featured on the Cover of Tehran International Weekly Magazine in 2011