I'm Sara Kazimi, a believer in unity, art, and expression; and this philosophy has resonated in all of my work & personal life.  As the founder of LeoBella Inc and the World Orphanage Foundation, I've been able to fulfill this dream, and empower others with the same.  This passion as a creator & entrepreneur has connected with over 140,000+ loyal customers who all share that same mission.  I am an Afghan-Persian American, hails from Herat, Afghanistan, and father from Mashhad, Iran, and mother of two children.  From being uprooted in a tumultuousness war-torn region, in concert with the fact that I'm a woman now living in the United States, Expression; Freedom of Expression; Art; Empowerment runs synonymous with every project that I work on.  


Years prior while discovering myself, one of my biggest breakthroughs was in the success I achieved while working for the Banking Industry.  It taught me structure, business structure, finance, and how to understand numbers, agreements, financial statements and the venture capital investment process.  All of this has provided me with the insight and knowledge to grasp the Entrepreneurial Spirit in my current work within Design & Fashion. 


I have facilitated business relationships that enabled mutual understanding of varied market conditions and baseline commonality between diverse consumer populations. I build collaborative initiatives that ignite blended business strategy and productivity without impeding the cost or timeline of deliverables. 


I'm the Creative Director for LeoBella. We design premium luxury clutch purses & handbags.  Each piece is designed and handcrafted to bring out the dazzling shine of the genuine Swarovski crystals that stipple its surface.  We also design Jewelry & Private Label in which every piece is created with exquisite workmanship and attention to detail.  In this role, I'm responsible for the creative strategy, production to procurement to maximize impact when entering a new market. I have been responsible for establishing, developing, and maintaining creative, conceptual, and design standards in line with established brand standards. 


▮ Designer

▮ Entrepreneur

▮ Philanthropist


Roles & Responsibilities 

Business Development 

     Strategic & Tactical Planning 

     New Business Development 

     Sales & Marketing 

     Team Building & Leadership 

     P&L / Financial Reporting 

     Human Resource Management 

     Contract Negotiations 

     Client / Vendor Relations 

     High-end Technical Training 

     Policy / Procedure Formulation 

     Public Relations & Speaking 


Brand Essence Development & Brand Positioning 

     Market Research 

     Idea Generation 

     Access Stakeholders Needs 

     Interview Key Management 

     Identify Client Touch Points 

     Design Brand Identity & Architecture 

     Visual Strategy, Logo Development, Outreach Campaigns, Social Media Tactics,

         Web / Mobile App Development 

     Creating product's claim of distinction 

     Brand Statement, Taglines, Rallying Cry, Brand Mood 


New Product Concept Design 

     Feasibility Study 

     Idea Development  

     Aesthetic Interface Framework Creation 

     Product Screening 

     Preliminary Testing and Screening 

     Break-Even Analysis 

     Environmental Impact 

     Final Design 

Manufacturing & Procurement 

     Product Lifecycle Planning 

     Process Selection 

     On-site Quality Control 

     Intellectual Property Protection 

     Supply Chain Deployment 

     Retail Product Launch 


Strategic Forecasting Planning 

     SWOT Analysis 

     Environmental Scanning 

     Action Plan Implementation 

     Performance Management 


Using a Systematic Approach for Creative Concept & Design Development, I've carried out multiple projects all the way to Commercialization; utilizing my 'hands-on' skillsets as well as executive responsibilities.  By that, I conceptualize and evaluate ideas combining art & form & functionality to craft a tangible interpretation of the product design idea.  I've successfully maintained a 99.5% client satisfaction rating track record, and have proven that my work to be aesthetic to the user and fiscally viable to the investor.  



"My art is their language" - Sara Kazimi 

My mission described in one word would be "Empowerment".   Life, to me, all comes down to expression and our ability to harness this freedom so that the "voiceless" can eventually express themselves.  My Mission is to head to conflicting regions and build Charter Schools, and this is what sparked me to create The World Orphanage Foundation.  If it's not directly me working with these children, then it's me being the "voice" for them. My Art is their language. And that is how we unite to express ourselves.  The World Orphanage Foundation targets children of multi-ethnic, multi socio-economic backgrounds and gift them with a pathway towards higher education, accelerated learning and opportunities to progress as one human race. 


List of Countries that I've been able to fund Charity work 







     And over a Dozen other non-profit organizations 

     Awarded use of the Brand of the city of Beverly Hills - 2019

     Awarded use of the Brand for NBA for All 30 teams -2019

     Nakshatra & Sara Kazimi shines at the IFFA Awards 2017  

     Awarded NFL Contract for All 32 teams, as exclusive designer for their 50th Anniversary Collection. 

     Established WOF India responsible for feeding 240 families every day for 6 months 

     Established WOF in Africa at Watoto Wa 

     Established WOF in Afghanistan 

     Recognition through President Barack Obama & First Lady Michelle Obama for Civic Involvement 

     Selected to participate in Amazon.com Community Outreach Program for India, Italy & USA 

     Awarded from The Beverly Hills Chamber of Commerce for Civic Involvement & Contribution

          towards Society 

     Awarded from The Los Angeles Chamber of Commerce for Civic Involvement & Contribution

          towards Society 

     Awarded from The Calabasas Chamber of Commerce for Civic Involvement & Contribution

          towards Society 

     Awarded from The Artesia Chamber of Commerce for Civic Involvement & Contribution towards Society 

     Selected to become Lead Design, Creator, and Business Developer for Elete Diamonds International

          Operations in 2017 

     FaceForward Award & Recognition for Civic Involvement & Contribution in 2016 

     Water.Org Award & Recognition for Civic Involvement & Contribution in 2016 

     Children's Burn Foundation Award & Recognition for Civic Involvement & Contribution in 2016 

     OnMillionDrops Award & Recognition for Civic Involvement & Contribution in 2017, 2017 

     StepUp Women's Network Award & Recognition for Civic Involvement & Contribution in 2016 

     Featured in West Hollywood Design District Publication for LeoBella PRIDE Edition product lineup 

     Featured in West Hollywood Design District Publication for World Orphanage Foundation's contribution

          & support to the local community 

     Featured in the JNA Show Daily for noteworthy product line at the HK Fair 

     Featured by Wire Image for attendance into the 2012 People's Choice Awards 

     Featured in Times Now News Publication for the contribution to Gitanjali IIFA event 

     Featured in the Hindu Business Line Publication for Nakshatra Diamond Jewelry Collection  

     Featured in the Acorn Publication for Fundraiser that recognizes World Orphans 

     Featured in Art of Jewelry Publication for Nakshatra Diamond Jewelry Collection 

     Selected as Top 10 Designer at 365 Lucky 2017 

     Featured on the Cover of Tehran International Weekly Magazine in 2011